Could driverless cars affect radio listenership?

As the years go by and technology increases what we can do inside a vehicle on a journey, we are only giving ourselves more choice of how to entertain ourselves. By having choice of what blares through a car's speakers, the radio can no longer be the sole option. We're not at the stage of driverless cars yet, but with bluetooth devices we can connect our phones to our cars and playout our own playlists, audiobooks or podcasts. Without driverless cars, the driving experience requires our full attention and so we only have the option of audio entertainment. However, if and when driverless cars come into everyday life, we no longer have to give the road our full attention. Our hands, and eyes, can go elsewhere. Therefore surely people may stray from the radio even more inside a car, instead opting for flicking on a favourite TV program or film on a tablet. It could go further than this. Without the need to concentrate on the road, technology inside cars is likely to develop further - I predict interactive screens like our TVs at home, where we can play games, stream films, or flick through the internet on a large screen. If technology does advance in this way, more choice and less need to concentrate is surely going to decline radio listening figures inside cars.

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I'm sure that radio listenership has gone down dramatically since the 1940s when it was originally introduced and one of the few media options in the home. No TV, definitely no internet and streaming, just books, newspapers, magazines, the wireless and having guests over. There weren't even very many channels in each language to choose from. So since we have more choice, radio is not of primary concern. In fact, not many people I know listen to radio in the car anyway. They put on an audiotape (storytape), play some music, or have nothing, because the adverts on radio are so annoying. A true driverless car would make you like a passenger. (At the moment you're still obliged to keep an eye on the road, in order to make sure the technology doesn't miscalculate). Passengers on the train read books, play games on their phones, etc - I don't know how many listen to the radio

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New technology means that it may soon be commonplace to be in a car without having to drive. There’s speculation and fear that it means drivers won’t listen to radio anymore, as they will prefer looking at screens instead.

Driverless cars are still quite a new technology and even if they were commercially and easily available today, it wouldn’t stop the fact that most people are still going to drive their normal car with their normal bits of technology for the next few years at least, so this isn’t going to be something that I think is going to destroy radio listenership.

Self-driving models will likely take off faster in urban areas, while most consumers living outside major cities — the ones who travel long distances in their cars — will probably continue to drive and listen to their car radios for much longer.

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