No they are clearly set as 'stretch targets'.They are also absolute nonsence as practical targets because vast swaithes of most populatons simply can't afford to pay for this scale of fruit and veg per person. In addition if you ask an average person what is meant by a portion they most likely wouldn;t have a clue either as a measure or unit of measure is never mentioned in publicity.
It does provide some positive basis to put a public message out there and with public health systems costing more and more it does provide some return on the cost of publicising the message for the public authority/government department promoting the ethos
PPHF
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