• Improve + veo ("I can see" in Spanish) = I see improvement. Better for 450m Spanish speakers
  • Logo tells explicitly “improve world”
  • It can look like "I improve" for people with classic education (professors may like it)
  • Looks older and bolder
  • More loaded with motion (move)
  • Easier to spell over the phone: “improve” & “oh”
  • More probability it will be pronounced oo & the brand not overlooked as a spin-off of "Improv" comedy.
  • Improvio may not be funny enough to make a big difference anyway. :)
  • With two options in which one looks more aligned to the mission, it might be a mistake to intentionally avoid it, because we calculated that users might like irony and a sleeker-looking vowel.
Added: Sept. 17, 2017, 6:52 a.m. Last change: Sept. 20, 2017, 12:35 p.m.

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