Improveo or Improvio?
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Improve + veo ("I can see" in Spanish) = I see improvement. Better for 450m Spanish speakers
Logo tells explicitly “improve world”
It can look like "I improve" for people with classic education (professors may like it)
Looks older and bolder
More loaded with motion (move)
Easier to spell over the phone: “improve” & “oh”
More probability it will be pronounced oo & the brand not overlooked as a spin-off of "Improv" comedy.
Improvio may not be funny enough to make a big difference anyway. :)
With two options in which one looks more aligned to the mission, it might be a mistake to intentionally avoid it, because we calculated that users might like irony and a sleeker-looking vowel.
Added: Sept. 17, 2017, 6:52 a.m.
Last change: Sept. 20, 2017, 12:35 p.m.
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