Could driverless cars affect radio listenership?

New technology means that it may soon be commonplace to be in a car without having to drive. There’s speculation and fear that it means drivers won’t listen to radio anymore, as they will prefer looking at screens instead.

Driverless cars are still quite a new technology and even if they were commercially and easily available today, it wouldn’t stop the fact that most people are still going to drive their normal car with their normal bits of technology for the next few years at least, so this isn’t going to be something that I think is going to destroy radio listenership.

Self-driving models will likely take off faster in urban areas, while most consumers living outside major cities — the ones who travel long distances in their cars — will probably continue to drive and listen to their car radios for much longer.